Ayres Beauty:
Bringing a latin touch to the beauty world

Creating a meaningful experience at every touchpoint

Client: Ayres Beauty
Date: 2012
Fields of Work 360 Brand Development, Art Direction, Video Direction

Challenge & Outcome

Ayres Beauty is an aromatherapy brand from United States inspired by Argentina and its landscapes. From the beginning Ayres has been creating products of quality, femininity and exceptional style. The team started researching the Argentinian culture and its typical elements. Throughout an arduous work, we defined the brand values and developed the logotype, guidelines, packaging, stationary, photoshooting art direction, institutional videos and ecommerce website among other pieces.

Making an exhaustive analysis prior the development of the brand’s identity allowed us to translate the values of the brand in a consistent way at any step of it. The level of detail obtained in the logotype’s design and in each of the brand’s elements exhibits the appropriate elegance spirit that such a luxury brand need. On the other hand, Ayres brand’s tone that reinforces the mystic of the beauty ritual and using natural ingredients is a key element of the brand’s visual communication. Additionally, colors, type and patterns reflect the entire experience that Argentina symbolizes.

Client: Ayres Beauty
Date: 2012
Fields of Work 360 Brand Development, Art Direction, Video Direction

The methodology and the process of this project were very worthy as we managed to work as a team with the client who always was disposed to receive new proposals form us. Eventually, we worked along with the client on strategies that allowed us to acquire better and unexpected results. Among others, we designed Ayres website for Sephora which opened the door to sell the products in the competitive landscape of Sephora’s retail stores.

http://www.sephora.fr/AYRES/BAYRES