Creating impact
through design

I’M CANDELARIA OCHOA

I’m a design strategist, working at the intersection of
design and business strategy to solve complex systemic challenges and impact
people positively by considering their needs

Design Strategy

Identifying businesses’ long-term goals to design strategies that deliver value to users and secure sustainable business models

User Experience Research

Understanding users’ need through social research methodologies to generate value in the rational and emotional levels of a system

Brand Development

Creating systems that translate a brand’s core values at every touch point to execute a meaningful customer experience

There’s a better
way to do it, find it.

T Edison

User and technology trends are shaping global businesses. In a rapidly changing and competitive environment
organizations need to navigate the uncertainty and discover their inherent competitive advantage.
Design Strategy has the power to unlock hidden value by transforming insights into actionable solutions

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